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White Label · Launch Collection
8 signatures. 22 expressions.
The collection
Separates designed around choice: colour, proportion and personal styling.
01 / 08
Puckle Sweatshirt
Freedom / no constraints
The open, transformable construction feels unrestricted. Wear it closed, open, or anywhere in between.
Shop UNBOUND02 / 08
Cropped Gabardine Shirt
A classic silhouette, shifted
A classic shirt, shifted into something sharper and more contemporary.
Shop SHIFT03 / 08
CutOut Gabardine Pants
Breaking the expected trouser
The cut-out construction literally breaks the expected trouser silhouette.
Shop BREAK04 / 08
Linen Pleated Trousers
Movement / ease
Soft movement, pleating and volume. A quieter expression of freedom.
Shop FLOW05 / 08
Corset Shirt
Framing the body
The corset construction frames the body while still being a shirt.
Shop FRAME06 / 08
CutOut Classic Pants
Classic tailoring pushed further
Classic tailoring pushed beyond its conventional boundaries.
Shop EDGE07 / 08
Poplin Long Shirt
Effortless femininity
Feminine, effortless, relaxed, without feeling weak or overly romantic.
Shop EASE08 / 08
Blazer Long Dress
Presence / authority
The strongest piece in the collection. Tailoring + cut-outs + dress = presence and authority.
Shop COMMANDBeyond trends. Beyond expectations.
Beyond seasons. Beyond labels.
For Now & Later
Shop the full collection