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White Label · Launch Collection

BEYOND

8 signatures. 22 expressions.

The collection

A launch collection built around the woman, not the season.

Separates designed around choice: colour, proportion and personal styling.

01 / 08

UNBOUND

Puckle Sweatshirt

Freedom / no constraints

The open, transformable construction feels unrestricted. Wear it closed, open, or anywhere in between.

Sky Blue · Lemon · Black · White28.000 KWD

Shop UNBOUND

02 / 08

SHIFT

Cropped Gabardine Shirt

A classic silhouette, shifted

A classic shirt, shifted into something sharper and more contemporary.

Beige · Navy · White20.000 KWD

Shop SHIFT

03 / 08

BREAK

CutOut Gabardine Pants

Breaking the expected trouser

The cut-out construction literally breaks the expected trouser silhouette.

Beige · Navy · White20.000 KWD

Shop BREAK

04 / 08

FLOW

Linen Pleated Trousers

Movement / ease

Soft movement, pleating and volume. A quieter expression of freedom.

Beige · Off-White · Black25.000 KWD

Shop FLOW

05 / 08

FRAME

Corset Shirt

Framing the body

The corset construction frames the body while still being a shirt.

Navy Pinstripe · Charcoal Pinstripe24.000 KWD

Shop FRAME

06 / 08

EDGE

CutOut Classic Pants

Classic tailoring pushed further

Classic tailoring pushed beyond its conventional boundaries.

Navy · Black · Charcoal Pinstripe30.000 KWD

Shop EDGE

07 / 08

EASE

Poplin Long Shirt

Effortless femininity

Feminine, effortless, relaxed, without feeling weak or overly romantic.

White · Blush Pink · Black28.000 KWD

Shop EASE

08 / 08

COMMAND

Blazer Long Dress

Presence / authority

The strongest piece in the collection. Tailoring + cut-outs + dress = presence and authority.

Black45.000 KWD

Shop COMMAND

Beyond trends. Beyond expectations.
Beyond seasons. Beyond labels.

For Now & Later

Shop the full collection